Asutex is an innovative company in chemical products for textiles.
Founded in 1987 and based in Barcelona (Spain), it has been part of the Italian Bozzetto chemical group since 2020.
Founded in 1987 and based in Barcelona (Spain), it has been part of the Italian Bozzetto chemical group since 2020.
About the project
Development of a marketplace based on the Tencent mini-program. This is a digitalization project for a traditional company.
Industry
Chemicals
Type
Mobile app
Mini-program
Administrator platform
Zetos servicces
The Zetos team designed a first version of the platform with a view to commercial digitalization.
After the first months of successful testing, the system was continuously improved with a ticketing process:
After the first months of successful testing, the system was continuously improved with a ticketing process:
Product catalog
Data sheets
Third-party certificates
Technical support
Track sales
Order tracking
Financial monitoring
The CEO of Asutex will speak about it best: “It seemed impossible to apply an agile methodology in a century-old industry like textile chemicals. However, Zetos guided us little by little to apply the agile methodology and with great success. Many thanks to the Zetos team. We continue to improve the Asutex platform together.”
The platform makes Asutex's B2B activities much more efficient and helps the company's sales team maximize their performance.
The board of directors then entrusted Zetos with the digitization of its entire sales process: from customer acquisition to contracting, including customer monitoring and financial services (quotes, invoicing and deadlines).
The board of directors then entrusted Zetos with the digitization of its entire sales process: from customer acquisition to contracting, including customer monitoring and financial services (quotes, invoicing and deadlines).
Tech stack
We used a Tencent mini-program to build the platform, as well as JX Jscript, PHP, MySQL and Redis.
Cloud
Tencent
Front End
WX Jscript
Backend
PHP
Database
MySQL
Queue & performance
Redis
Our favorite features
The catalog
Simple and effective, all technical information is available with one click. They can be easily updated by the company.
Visits can be tracked to define the most popular products in the catalog. Which was not possible before.
Requests for samples are also made easier and are a key element of the commercial process.
Visits can be tracked to define the most popular products in the catalog. Which was not possible before.
Requests for samples are also made easier and are a key element of the commercial process.
Support and customer relations
Customers can easily track their orders and request customer support. Customer support can track response times.
The company can build an exploitable customer base within the framework of promotional or loyalty operations.
The company can build an exploitable customer base within the framework of promotional or loyalty operations.
The project in figures
x2 online
sales thanks to the
platform.
sales thanks to the
platform.
Digitalisation
a successful process of
digitalization of a traditional
company.
a successful process of
digitalization of a traditional
company.
3 months to launch
the platform's first
MVP.
the platform's first
MVP.